The HORI label was created in 2012 and since then has been the center of much artistic and social debate.
It was developed in order to draw attention to significant Maori and New Zealand issues that as an artist I felt close to and believe need to be addressed.
The goal for the HORI brand is to open up conversations about difficult cultural and social issues which people feel is too taboo to talk about.
Like our nations Haka, HORI dares to be different and to challenge people’s views. (Even when it may not seem so politically correct to do so).